Behavior Insights

Features Guide

A reference for getting the most out of Behavior Insights. Read top-to-bottom as a walkthrough, or jump directly to the section you need.

New to Behavior Insights? Start with the Getting Started guide first.

1. Consequence Status

Found on every journal entry form and entry detail view.

Not every consequence is known at the moment you log an entry. Behavior Insights lets you record four states so your data stays accurate over time:

Known

You observed a clear outcome and recorded it. The richest data state.

Pending

The outcome hasn't happened yet or you haven't observed it. Come back and update the entry. The dashboard tracks how many pending entries you have.

Unknown

Something followed the behavior, but you couldn't observe it clearly.

Unknowable

By nature, there is no observable consequence for this entry.

Tip: use Pending freely. Accuracy matters more than completeness at the moment of logging.


2. The 7-Day Entry Window

Applies to the journal entry creation form.

Journal entries must be logged within 7 days of when they occurred. This is a deliberate constraint — ABC analysis relies on memory that is close to the event. Entries reconstructed weeks later introduce recall bias that makes pattern analysis less reliable.

If you miss a window, log a fresh entry the next time the behavior occurs rather than backdating an old one.


3. Tags & Tag Categories

Managed at Tags. Added to any entry via the tag field on the entry form.

Tags describe the context of an entry. A tag like deadline might signal the antecedent conditions; a tag like relief might describe a consequence. Assigning a category to each tag tells Behavior Insights how to use it in pattern analysis.

Before

Context that was present before the behavior — triggers, situations, or states. Use for tags like work, deadline, anxious.

After

Outcomes that followed the behavior. Use for tags like relief, energized, regret.

Context

Background conditions that don't fit neatly into before or after. Use for tags like home, weekend, tired.

Prefix shortcuts

Type a prefix in the tag field to assign a category automatically at entry time:

b:deadline → creates "deadline" as a Before tag
bef:deadline → same as b:
aft:relief → creates "relief" as an After tag
ctx:home → creates "home" as a Context tag

Prefixes only set the category if the tag is currently uncategorized — an existing category is never overridden. Assign and correct categories anytime from the Tags page.


4. Compare & Contrast

Found on each behavior's page under Context Associations → Compare →.

The Compare page answers two kinds of questions about a single behavior.

With vs. Without (one tag)

Select one tag to compare recorded entries that include it with entries that do not. The page shows each group's share, the percentage with a known consequence, and the most common outcome tag — separately for entries that include the tag and entries that don't.

These groups describe the entries you recorded. They do not measure every occasion when the context occurred without the behavior, so they cannot show that a context changed the behavior's occurrence rate.

Head-to-head (two tags)

Select a second tag in the Tag B dropdown to compare the two contexts directly. Useful for questions like: "Is this behavior more associated with work or home?"

You can also start a comparison from the Tags page — each tag's page shows which behaviors are most frequently logged with it, each with a direct Compare link.


5. Frequency Goals

✦ Premium

Set on any behavior's Edit page.

A frequency goal lets you track whether you're logging a behavior at a target rate — for example, "exercise 3 times per week" or "meditate daily." Goals are available on Premium plans.

When a goal is set, the behavior's page shows a progress bar for the current period (daily, weekly, or monthly) with a count of entries so far. The dashboard trend indicator turns green when you're on track and amber when you're behind pace.

Goals are observational: they count logged entries, not whether you actually performed the behavior the target number of times. Logging accurately gives you the truest picture.

View Premium plans →


6. Data Discovery

Dashboard widget, below your entry statistics.

Data Discovery surfaces well-supported tag-behavior patterns in your recorded entries. Each row shows the exact number of entries containing the tag and links directly to the Compare page for deeper exploration.

For example, “8 of 10 entries” means the tag was attached to eight of the ten recorded entries for that behavior. It does not mean the behavior was more likely when the surrounding context was present.

Patterns appear only after the behavior and tag meet minimum entry-count thresholds. They remain observations, not causal conclusions.


7. Pattern Observations

Dashboard card, below Data Discovery. Also on each behavior's page.

Pattern Observations shows your strongest Before→After sequences in plain language — for example:

"For Work Stress: when 'deadline' is present, 'relief' follows in 8 of 10 entries (80%)."

These observations are generated from your Before-category and After-category tags. They surface when a Before tag appears in at least 3 entries and the After tag co-occurs at least twice. Minimum thresholds prevent noisy results from sparse data.

The language is deliberately observational — "follows in", not "causes". Correlation in your journal data cannot establish causation; it can only suggest patterns worth exploring.

Tip: categorize your tags as Before or After to unlock this feature. Uncategorized tags do not appear in Pattern Observations.


8. Insights Page

Insights → in the main navigation.

The Insights page gives you an overview of all your entries across all behaviors, with a configurable time window (All Time, Last 30 Days, Last 3 Months).

What you'll find there:

  • Narrative insights — plain-English observations generated from your full history.
  • Time patterns — which time of day and day of week your entries cluster in.
  • Behavior trends — week-over-week direction for each active behavior.
  • Popular tags — the tags appearing most often across all your entries, each linked to its tag page.
  • Entries by date — a collapsible chronological log.

Behavior trends show direction (up, down, or flat) relative to the prior week. They reflect logging frequency, not whether the behavior itself changed.


Behavior Insights is a self-help journaling tool. It is not a medical device, clinical service, or substitute for professional mental health support. The observations it surfaces describe patterns in your own data — they are not diagnoses or recommendations.

If you are in crisis or need mental health support, please contact a professional or call/text 988 (US Suicide & Crisis Lifeline, available 24/7).